Wait. What? I don’t need to just pluck a price out of thin air?? NOPE. Ya don’t!

by Michelle Markwart Deveaux | Mar 18, 2021 | business, Pricing

In going along with the blog (What’s in your hour?) I wrote a while back, and on the heels of giving a fun presentation on pricing at this past weekend’s Vocology in Practice conference, I wrote an extra-special blog on some pricing basics. I am super...

Value-Based Pricing in the Arts

by Michelle Markwart Deveaux | Feb 3, 2021 | business

I cannot implore you enough: please, please please, please stop selling your time. Time is merely the tool we use to deliver what we do sell – which is so much more than our time. How we move from this paradigm can be handled in many ways. I’d like us to...

“Picking my Brain” isn’t free so stop pretending that it is.

by Michelle Markwart Deveaux | Jan 27, 2021 | business

This week on FB, I ranted. You can watch it here. The premise of my rant was, essentially, “Picking my Brain” isn’t free so stop pretending that it is. I rarely do this, because I generally am the type of person that assumes that people have good...

How the Sunk Cost Fallacy is Keeping You Down

by Michelle Markwart Deveaux | Feb 3, 2019 | business, Inspiration

Your best work is not behind you. It is in front of you.    Your best self wasn’t in college, or grad school, or DMA program, or at yesterday’s workshop. Your intelligence, wit, selflessness, and gobsmacking amazingness didn’t end when you got a...

What’s in Your “Hour”? Pricing without Horrific Pain and Guilt

by Michelle Markwart Deveaux | Dec 17, 2017 | business

We are often challenged to defend pricing. I want you to defend your pricing – to yourself, at least. So I ask, What’s in your hour? Let’s get to some pricing decisions without horrific pain and guilt. It’s part of this business we signed up...