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From the mind of Michelle Markwart Deveaux…
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Stop Guessing: How to Make Your Marketing Count
Boost your marketing with our actionable guide! Learn how to measure, quantify, and choose effective strategies. Start now!
The Importance of Pricing in the Arts Industry: A Guide
Don’t undercharge for your art. Learn how to set rates that align with your business needs and market with our Six Pillars of Pricing framework.
Intersectionality in Entrepreneurship: How Identity Impacts You and Your Clients
Factors like inaccessibility to wealth and/or resources, education status, race, gender, body type, neurodivergence, and sexuality impact business ownership and opportunities.
Should You Raise Your Rates? A Data-Driven Guide to Making a Strategic Decision
Should You Raise Your Rates? A Data-Driven Guide to Making a Strategic Decision. Raising your rates has never been so tempting – read on to find out how to use data to make it happen! Most likely yes, you “should” raise your rates. Sometimes, no. Use data to drive the decision. Read on!
How to Answer “But What Exactly do you DO?”
As small business owners, we're often asked to explain what we do in a clear and concise way. It's a simple request, but one that can be surprisingly difficult to...
Five Reasons I Gave Up “Charging What I’m Worth”
The concept of “charging what you’re worth” is misleading and harmful, as it connects personal value to financial position and can lead to negative self-perceptions. Instead, focus on valuing services based on what is needed to run a business effectively.
SWAG is LOVE: Make Your Clients Feel Special with Thoughtful SWAG!
SWAG is something I would love every business to budget for. It’s internal marketing. External marketing. SWAG reminds clients of all the change they’ve brought for themselves through working with you!
What Is a Business Plan and When Would I Need One?
Learn what a business plan is and how to write one so that you can you save loads of heartache and gain powerful insight on how to keep calm and carry on
How to Rescue Yourself from the Pit of Despair (aka Unmet Goals)
Goals and success are not, in fact, mutually inclusive. You can meet NONE of your goals and still be successful. Goals are there to have a desired outcome to reach for, plans are there to have something to veer from. click here to discover how