A forward-thinking approach to social media marketing: the strategic integration of AI for content optimization, the engagement potential of live streaming/vlogging, and the art of crafting platform-specific content to enhance social media effectiveness in 2024.
As small business owners, we’re often asked to explain what we do in a clear and concise way. It’s a simple request, but one that can be surprisingly difficult to answer off the cuff. We get so caught up in the grind of things and in our passion might...
SWAG is something I would love every business to budget for. It’s internal marketing. External marketing. SWAG reminds clients of all the change they’ve brought for themselves through working with you!
If you own a business, you have to sell. You have to market. You can’t get away from that. What we really want is for our clients to say “hell yes” without feeling manipulated into doing so. Let’s get off this myth that it’s inherently bad to sell, that it’s always dirty or shady.
If you started out with a large in-person studio, then transitioned to online because of Covid 19, and had not used online options until then, your current client base may be anxiously assuming you’ll be back in person as soon as you have a chance. They are “holding out until it’s back to normal.”
Writing copy for your website is hard. Why? Mystery. Intrigue. Self-loathing. It’s hard because we are pretty good at writing stuff. Articles, policies, emails, blogs. But writing copy isn’t the same as writing other stuff. Writing copy is a love letter to...