Tuesday Training: Copy Clarity

A thing you’ve heard Christin say 8, 247 times:
Writing your own copy is like labor, only it takes longer and hurts worse.
But the truth is, it usually feels that way because we haven’t asked ourselves the right questions before diving in. In this quick, quirky presentation, we’ll chat about WHAT you’re trying to say, HOW you might wanna say it, and most importantly, WHY you’re saying it at all…so that you can skip the jabber and speak right to your client’s heart.

Value-Based Pricing in the Arts

I cannot implore you enough: please, please please, please stop selling your time. Time is merely the tool we use to deliver what we do sell – which is so much more than our time. How we move from this paradigm can be handled in many ways. I’d like us to...