A picture of SECO Training Presenter, Karen Michaels

Social Media with Karen Merstik-Michaels

This is a forward-thinking approach to social media marketing, focusing on the strategic integration of AI for content optimization, the dynamic engagement potential of live streaming/vlogging, and the art of crafting platform-specific content to maximize reach and audience connection. It emphasizes quality over quantity in content creation, tailored to enhance social media effectiveness in 2024 and will utilize Karen’s ideology in using the Butterfly Effect.

  1. Introduction to Marketing in 2024, Social Media, using AI
    • Brief on the importance of integrating AI for enhancing content creation and management.
  2. The Power of Live Streaming/Vlogging
    • Discuss the impact of live interaction and video content in engaging audiences and growing social media presence.
  3. Optimizing Content for Maximum Reach
    • Strategies for creating impactful content that can be adapted across platforms, focusing on quality over quantity.
  4. Customizing Content for Different Platforms
    • Importance of tailoring content to fit the unique culture and format of each platform to effectively connect with various audiences.
  5. Strategic Posting for Engagement
    • Highlighting the benefits of focused, high-quality posts and the right balance between sprinting and strolling and using the Butterfly Effect in content creation.
  6. Q&A and Conclusion
    • Open floor for questions and wrap up with key takeaways.


Wednesday, Apr 03, 2024


9:00 am - 10:00 am

Local Time

  • Timezone: America/New_York
  • Date: Wednesday, Apr 03, 2024
  • Time: 12:00 pm - 1:00 pm

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