If you started out with a large in-person studio, then transitioned to online because of Covid 19, and had not used online options until then, your current client base may be anxiously assuming you’ll be back in person as soon as you have a chance. They are “holding out until it’s back to normal.”
Writing copy for your website is hard. Why? Mystery. Intrigue. Self-loathing. It’s hard because we are pretty good at writing stuff. Articles, policies, emails, blogs. But writing copy isn’t the same as writing other stuff. Writing copy is a love letter to...