SECO Member Login
From the mind of Michelle Markwart Deveaux…
Do you own a business that helps people use their voice? I do too. Here on the FcK blog, I do my best to provide actionable tips, words of wisdom, and high fives of encouragement so that running your voice related business will be easy and feed your soul.
Stop Guessing: How to Make Your Marketing Count
Boost your marketing with our actionable guide! Learn how to measure, quantify, and choose effective strategies. Start now!
The Importance of Pricing in the Arts Industry: A Guide
Don’t undercharge for your art. Learn how to set rates that align with your business needs and market with our Six Pillars of Pricing framework.
How to Write a Difficult Email to an Irritated Client
Learning to write professional emails is one of the most valuable skills you can have. Having the knowledge and wisdom to break down a hard conversation and solve a problem, via writing a difficult email, gives you a leg up in terms of customer service and transformational work with clients.
How to Transition to an Online Voice Business – Marketing Needs and Strategy
How to Transition to an Online Voice Business – Marketing Needs and Strategy
How to Transition to an Online Voice Business – Inquiry and First Lesson Process
It’s July (!!!!) 2021, and for some of the world, it seems as though...
How to Transition to an Online Voice Business – Reviewing Your Ideal Client
If you started out with a large in-person studio, then transitioned to online because of Covid 19, and had not used online options until then, your current client base may be anxiously assuming you’ll be back in person as soon as you have a chance. They are “holding out until it’s back to normal.”
How to Transition to an Online-only Voice Business – Reviewing Your Business Delivery model
Learn how to transition to an Online-only Voice Business (Part 2 of 5). It’s tempting to “recreate the in-person experience except on Zoom”. Think differently about how you will schedule and get paid. Discover how to deliver the best possible online voice lessons.
How to Transition to an Online-only Voice Business
Learn how to transition to an Online-only Voice Business (Part 1 of 5). In order to effectively remain as an online studio, you’re mindset will need to shift from the idea that in-person lessons and online lessons hold the same space in the market. They do not. Here’s why
How to know if you Should Become an LLC
Since it's the funkiest of tax seasons here in the good ol' USofA,...
Three Ways to Reduce Overwhelm In Your Voice Studio
To reduce overwhelm on the interwebs, use these three hacks to clear your “brain cache” and get back on track. Read on for a browser tip, a smartphone nugget and the notebook version of the Emergency Scheduling System that our members adore.
What Every Voice Pro Needs To Know About Business Software (And How To Avoid Losing Your Mind)
So you're ready to up your voice studio's game and you're starting...
Make Business Boring Again and Embrace the Mundane
Building a business brings with it all the frantic, anxious energy...
How to tell a student they aren’t a good fit for your studio anymore
Learn how we approach the difficult task of firing a student that doesn’t respect their teacher (you), your voice studio or your studio policies.
Winter is Over. Now what?
Happy Spring! Winter is Over. Now what? When things come to an end,...