SWAG is something I would love every business to budget for. It’s internal marketing. External marketing. SWAG reminds clients of all the change they’ve brought for themselves through working with you!
If you started out with a large in-person studio, then transitioned to online because of Covid 19, and had not used online options until then, your current client base may be anxiously assuming you’ll be back in person as soon as you have a chance. They are “holding out until it’s back to normal.”